Meet NAMOR Partners: We Right Click
What is your organisation’s role in the NAMOR project?
We Right Click is a partner in the NAMOR consortium and is actively involved on citizens’ participatory actions and business models. We work in close collaboration with WE&B who is leading this work, and support all major tasks related to stakeholder engagement, Living Labs, and the development of sustainable pathways for impact.
More specifically, WRC is leading the task on “Enhancing sustainable business models for optimal decentralized water systems”. In this task which starts in 1 year from now, we will focus on the exploitation and market uptake dimension of NAMOR, helping technology owners and partners translate innovative solutions into viable, scalable business models. This includes market and competitive analysis, future user and stakeholder interviews, co-creation workshops, and the development of commercialization roadmaps.
In the meantime, we are helping with all the activities linked to the Living Lab approach and stakeholder ecosystems. At operational level, we are currently in charge of supporting the Greek pilot for the Living Lab setup, working closely with local partners to structure the ecosystem, engage stakeholders, and ensure that the co-creation process is grounded in real local needs and constraints.
What do you expect to be the key benefits that the NAMOR project will deliver?
NAMOR brings value at two complementary levels. On the one hand, it delivers an innovative and sustainable technical solution for wastewater treatment, which is crucial in a European context marked by climate stress and resource constraints in very diverse local situations. Water management challenges concern all of us, across Europe and beyond. Seeing how these issues are approached in different countries, in different climatic and socio-economic contexts, is both fascinating and extremely useful to build more robust, adaptable and impactful solutions within NAMOR. But beyond the technology itself, what makes NAMOR particularly powerful is the way this innovation is developed and implemented through Living Labs and participatory approaches.
Living Lab framework allows NAMOR to move from “technology for users” to “technology with users”. It creates a structured space where citizens, local authorities, farmers, technology providers, researchers and businesses can co-design, test, and refine solutions together. This helps ensure that the systems are not only technically efficient, but also socially accepted, economically viable, and adapted to local realities.
In practice, this means better alignment between innovation and real-world needs, faster learning loops, and a much higher chance of long-term adoption and replication. For European water management, this is a key step forward: not just deploying new technologies, but building local ecosystems that can sustain them over time, integrate them into existing systems, and support the transition towards more resilient, circular and decentralized water management models. This is the way to go from solutions that are available, to solutions that are adopted.
How have the first months of the NAMOR project been for so far?
The first months of NAMOR have been very dynamic and extremely positive for We Right Click. It is always exciting to join a new consortium, discover new partners, new pilots, and new technological approaches, and the kick-off meeting in Thessaloniki was a great starting point. It was not only a very inspiring place, but also a great opportunity to visit the facilities and better understand the concrete context in which NAMOR solutions will be deployed.
Since then, we have been working very closely with WE&B, the WP6 leader, and the collaboration has been smooth and efficient. A large part of the first phase focused on structuring the work, clarifying the roadmap, and building solid foundations through activities such as stakeholder mapping, maturity assessment of the pilots, and the first steps towards setting up the Living Lab ecosystems.
More specifically, we have been deeply involved in the Greek pilot, working with local partners to better understand their context, needs, and constraints, and to start shaping a coherent Living Lab approach around it. These discussions have been very enriching. We Right Click usually works with a strong ecosystem and systemic perspective, so being able to “zoom out”, connect technical solutions with governance, stakeholders, and real-life use cases is exactly where we bring value.
